Our Story



Stephen Alosio and Dr. Paolo Giacomoni
Elan Rose Co-Founders

In 2011, Dr. Paolo Giacomoni and Stephen Alosio met while traveling the globe for an international consumer health company. Listening to the needs of women from Los Angeles to Lima, from Paris to Singapore, and having five daughters between them, they recognized that women want a scientifically proven, easy-to-use skin care regimen to live beautifully and age gracefully.

With more than 40 years of experience between them, Paolo and Steve share a passion for increasing public knowledge of the science of the skin, reducing the level of confusion in the marketplace, and providing consumers with skin care products that deliver long-term results, absent gimmicks and false promises.

In 2015, Élan Rose was born.

We are a California-based skin care brand with a commitment to making the world’s finest skin care products for creating healthy beautiful skin. Élan Rose products utilize only scientifically proven ingredients, formulated correctly to foster the natural healing process, and deliver clinically proven results.

Who is Élan Rose?

Élan Rose is a friend, a mentor, a mother, a wife, a neighbor. She listens and gives, whether it is a helping-hand, a joke, or advice.

Élan is independent, forward thinking, and open minded. Her ideals are founded in tradition, but she is a modern woman. She empowers herself by being informed and active. Élan understands that her choices in products and lifestyle have an impact on the world around her.

Élan is wise, but knows she’s got a lot more living to do and a lot more wisdom to gain.

Élan Rose is Beautiful.

Meet Dr. Paolo Giacomoni

Dr. Paolo Giacomoni is a world-renowned expert in the development of skin care products that create healthy beautiful skin by preventing and removing damage that causes the appearance of aging. With more than 25 years in the industry, Dr. Paolo recognized that most products on the market fail to deliver on the “anti-aging” promise. His solution? Forming Élan Rose, with the sole mission of giving real people the most effective skin care problems for creating healthy, beautiful skin.

As a highly sought-after innovative leader, he is the author of more than 100 publications and patents in biochemistry, cellular biology, photobiology and skin aging. He is a founding member of the European Society for Photobiology and the European Network for the Biology of Aging, and Associate Editor of The Journal of Society of Cosmetic Chemists.

While serving as Estée Lauder’s executive director of research, Dr. Paolo oversaw scientific research and communications for the Clinique brand. He led the development of several products, introducing new technologies to the global marketplace and spearheading concept formulations. Dr. Paolo also appeared in the media as Clinique’s scientific spokesperson. Prior to this, he was Head of the Department of Biology for L’Oreal for 13 years, where he contributed to the Lancôme brand.

Fervent whenever he speaks about the science in beauty and the beauty in science, Dr. Paolo has a Ph.D. in biochemistry from the University of Paris VI and a master’s degree in atomic physics from the University of Milan in his native Italy. Something of a Renaissance man, he is fluent in Italian, French, German, Spanish and English, and enjoys reading about and discussing history.



Dr. Paolo Giacomoni
Co-Founder & Chief Scientific Officer

Our Product Advisors

Our Values

  1. We believe in combining science and quality to make great products that satisfy people’s needs and desires

  2. We create and inspire customer loyalty through exceptional customer service built on friendly, personal and proactive relationships

  3. We believe in connecting with those seeking to make good things happen

  4. We enjoy what we do and are eager to share our story

  5. We’re open, honest, and we keep it simple and straightforward

  6. Our actions and decisions will always reflect the highest standards of integrity and conduct